Fast Break: Design at the Speed of the Game
Project overview
Movement as Language Paragraph:
Basketball is a sport in constant motion, and the brand needed to mirror that. We designed with momentum in mind — sharp diagonals, blurred textures, and layered visuals create the feeling of movement on every page and screen.
Urban Identity, Global Ambition
Arcadia’s roots are local, but its aspirations are global. The design reflects this duality: grounded in street culture aesthetics while polished enough for international campaigns. We embraced contrast to build visual tension and memorability.
Typography in Motion
This wasn’t just a performance brand — it’s a cultural player. We created assets meant to live off-court: editorial campaigns, merch concepts, and social graphics that feel as at home in a gallery as in a locker room.
Built for Culture, Not Just Sport
This wasn’t just a performance brand — it’s a cultural player. We created assets meant to live off-court: editorial campaigns, merch concepts, and social graphics that feel as at home in a gallery as in a locker room.
( Atelier Siwa )
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