Golden Resin: Capturing the Essence of Amber in Fragrance
Project overview
The Visual Scent
Amber is a note rich in contrast — simultaneously soft and intense, earthy and golden. To echo this, we used a palette of deep ochres, translucent textures, and glistening surfaces. Photographs played with natural light and organic forms, evoking the way amber traps time, light, and memory. The visual identity mirrors the olfactory experience: layered, hypnotic, and warm.
Light as Legacy
Inspired by the way amber preserves what it touches, we explored the relationship between light and permanence. Each scene was art-directed to capture glowing stillness — from the golden hour reflections to the subtle diffusion of scent through air and material. The outcome is a series of visuals that feel suspended in time, evoking both memory and mystique. It's not just branding; it's atmosphere made visible.
Packaging That Speaks in Silence
Our collaboration with Maison Ysaline went beyond visuals — we crafted a full brand story, from naming to scent cards, with a deep focus on customer experience. Every detail was considered to invite users into a ritual: the lighting of a candle, the first spray of perfume, the weight of the bottle. Golden Resin became not just a product, but a story — intimate and unforgettable.
From Concept to Ritual
Our collaboration with Maison Ysaline went beyond visuals — we crafted a full brand story, from naming to scent cards, with a deep focus on customer experience. Every detail was considered to invite users into a ritual: the lighting of a candle, the first spray of perfume, the weight of the bottle. Golden Resin became not just a product, but a story — intimate and unforgettable.
( Atelier Siwa )
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